Rediscover Madrid

Madrid, a vibrant city with a rich cultural heritage, captivating landmarks, bustling plazas, and breathtaking parks, is determined to revitalize its tourism industry after experiencing a substantial decline of 65% due to the Covid-19 pandemic, through a comprehensive place branding project aimed at reigniting global interest in this radiant destination.

Unleash the Spirit of Madrid's Hidden Gem!

When people think of Spain, Barcelona often comes to mind first. However, we are aiming to shift that perspective by rebranding Madrid as the premier destination in the country. Our goal is for Madrid to be the city that everyone wants to showcase on their social media feeds when they travel to Spain. 

CREATE

Time ticking campaign
Create a WOM Content Marketing
Throw numbers around.

INCLUDE

Creation of a logo
Creation of a slogan
Video awareness campaigns
Social media campaigns

BUILD

Make Madrileños part of the issue.
Encourage UCG to place Madrid
where it belongs.

GOAL

Give tourists the option to choose
the Madrid lifestyle they would like to experience.
Give locals the platform to "brag"
about Madrid and all it has to offer.

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La Campaña No Campaña
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Gucci Rebrand