BRAND STATEMENT

Our mission is to unlock the potential of human creativity.

OBJECTIVES

Campaign Ideas related to current events.

TARGET GROUPS

All the way from 18 year olds to the high 50s range.

Daily playlist recommendation based on film releases, holidays, etc. E.g. March 5th is national play outside day, so promote an outside sunny day playlist. Link music and playlists with fashion collections from fashion week. What if 2022 Paris Dior fashion line was a playlist. Use the play list of the runaway. Release playlists based on film releases, like uncharted and batman. Batman's playlist, what Nathan Drake is listening to, etc.

VALENTINES CAMPAIGN - We show a picture of a gothic boy who looks super serious listening to music. Then we ask: Which song is he listening to?  Then we show that he is listening to a love song, and we say something like we. (“we know you better than anyone” or “we can keep secrets” or “we are always there for you”) (or a super muscular guy listen cheese music) (woman listening to killer podcast)

(We know you better than anyone, we will keep your secrets)

The idea is to convey that Spotify is in every moment of our lives. When we are sad, happy, nervous. We will show different people in different situations and how they listen to Spotify and say something like we are with you in all of your ups and downs, let Spotify be a part of your life.